Ancillary Products Theme/Concept

The brief given to us was to create a theme for all of our ancillary products, rather than using screen shots and cuts from our music video. After looking at Madonnas "Music" album, single and digipak, it became clear that we needed to create a strong theme from the video to use it as a more effective advertising campaign.
Our main idea before this was to use a screen grab of the first shot in our video, with Steve in the court with a basketball and the hoop in the background. We are now biasing our ideas on the theme of a basketball. We feel that this will be a strong, iconic object to use in all our products, and it could mean that whenever this object is seen, the audience will instantly think of Kyle Rapps.

We have a number of ideas for this theme for our Digipak Covers - these all involve a seperate photo shoot which we are going to complete next lesson.

Idea for back cover

1) We have an idea of just the basketball sitting in the middle of a court for our front cover. The colours will be emphasised with the editing on Photoshop, and we could possibly get a shot with sunlight creating a shadow on one side of the basketball - obviously this will be weather permitting. We plan to get a fairly close up shot of the ball, so we can write the name of the album on the side of the ball when editing it. Another idea is to get the hoop in the background - obviously the framing of the shot will need to be very low to create this effect. We will then take a frame of the iconic basketball and Clevland Cavilier basketball shirt on a hanger in the changing rooms for the back cover with all of the track listings around it.

Idea for Disc Cover

2) Our second idea is to have a shot of Steve waist up with his iconic basketball jersey and basketball under his arm or in his hand. We will then take exactly the same frame, but from behind him to use as the back cover for the digipak. Of course we will have to be very careful to make sure the frames are exactly the same, otherwise the cover will not look very effective and continuity would fall. We would then use a basketball to cover the disc in the Digipak as the ball is circular like the disc. This would add the iconic object into the design well.

Nike High Top Basketball Trainers

 

3) The final concept we have for the front cover is to take a shot of the back of some high top Nike trainers and a basketball next to the pair of shoes. We plan to either shoot this in the sports hall, to get a feel of the wooden flooring. Or we could possibly take a shot of them underneath a bench - rather like the idea used in concept 2. The only slight problem with this is that Steve didnt wear Nike trainers in the video - this could ruin the iconic object slightly.





For our Magazine Advert we are still going ahead with the idea of Steve on the basketball court, in costume, with the the iconic basketball and most likely the hoop in the background. We feel that the magazine ad needs to show the audiences more about the artist than the Digipak does. We want to engage the reader and for them to associate the basketball, jersey and court with the artist we are promoting. We also feel we can then write the information on the location background around him and this would look very effective.