Pitch for music video

Track 4 - Kyle Rapps - Hard Knock Children

Video 
For our concept we thought the main rapper could walk towards the camera and the cameraman walks backwards, with lots of different settings and things going on in the background. For the chorus we'll have the same shot at a maybe a skate park, a street corner with graffiti or maybe a basketball court. Sometimes the shots in the background can represent the lyrics in the song - for example the artist talks about school children at different grades - showing different aged school children in the shots. Obviously the costume for the artist and characters within the shots all need to be wearing urban, old school clothes - for example baggy jeans, long basketball shirt and chained necklaces. This will obviously portray the artist as being cool and hip.
Props: Old school tape player, Basketball, Skateboard, Bling.
Location: Skatepark, Urban street, Basketball court, Maybe in a room with his boys just jammin'.
Shot Types: Mid shot, low angle shot when walking, close-ups of artist, pans to show location.

The Pharcyde - Drop hip hop video that uses the same camera techniques (walking towards the camera) Also one rapper in the middle and things going on behind him is similar to our music video and concept.

Digipak for the Album

Font we could base our digipak font on.

For the front cover of the digipak we feel that obviously the artist needs to be the center of attention. We could possible use a close up still image from the video we have created, or potentially we could do a separate photo shoot with the artist. The clothing he will wear will need to be the same style as that of the music video, and perhaps the artist looking straight at the camera, looking like he's rapping. We feel the font will need to be of graffiti style, probably colourful - this is taken from inspiration from the Fresh Prince Of Bel Air's font type. On the back of the digipak, it could be likely to have different shots of the video showing the buyer what they are paying for.

Magazine Advert
We decided, that so as not allow our magazine advert to become boring and identical to our digipak, the magazine adverts color scheme would be slightly more muted. We would be using the same font as in the digipak. the muted, dusty color scheme would allow the font to stand out more, which means that the advert itself would become more striking and aesthetically attractive. in preparation for the magazine advert we would take our model/main artist and produce a photo shoot with him wearing one of the costumes included in the music video itself. this photo shoot would leave us with an extensive range of photographs to work with that would present us with the best possible chance of a successful and striking advert.

Target Audience
Our target audience is people who enjoy hip hop and rap music, however we feel with our music video it might attract other people who have never listened to the genre before. Mostly we are targeting males ageing from around 13-18 year olds.We chose teenage guys because we felt they could probably relate to the concept and ideas we were putting forward and we also felt that they might like the idea of being introduced to sort of old school hip hop.

Possible costume for our main rapper. Use of baggy shirts, baseball cap, gold necklaces.  - based on Will Smith fresh prince