Kyle Rapps-Target Audience Research

"Strictly underground, Kyle’s flow does not translate to a mainstream audience."

  it is fair to assume when analyzing Kyle Rapps as an artist, that he is aiming his work at a younger target audience. This is demonstrated in his video to the single 'Me', through his use of backdrops and surroundings such as libraries, classrooms, school hall stages and schoolyards.

Another piece of evidence to support this idea is that  he formed his poetic trio 'Mayhem Poets' while he himself was studying in college. Giving the idea that, through presenting his poetic work and writing to students in schools and colleges, he is communicating his ability to relate to student life and adolescence and well as sharing his own personal experiences in a creative and unique way.

  He translates these experiences through the incorporation of music and, instead of stanzas, converts his writing into verses and lyrics. This would have a particularly successful effect on his target audience, supporting the idea that they are of a younger/teen age group, as the younger generation are more likely to take notice of the themes he is trying to communicate if his writing is accompanied by up to the minute music with an edgy and individual/unique style, as this makes it easier for them to relate to. Especially if his target audience are listening to creative and meaningful lyrics accompanied by a likable and interesting modern genre of music, such as the hip hop scene he creates.

  Due to Kyle Rapps being such an underground artist he is most likely to be received successfully by those with an obscure and up to date music taste. as they are most likely to be the kind of audience to be looking for artistic and original lyrics and sounds. This is seen as more typical in the younger generation as past a certain age, the craving for something 'different' usually fades to a degree. 

  Typically, mainstream genres and their target audiences are not usually looking specifically for meaning an the intellectual communication of specific themes such as those that are found in Kyle's work.