Analysis Using Goodwin's Theory

Lil Wayne - Lollipop (Goodwin's Theory)
The genre of this music is hip-hop and rap which is the same genre as Kyle Rapps - Hard Knock Children, therefore this will be helpful when producing the music video.
Hip-hop and rap has very simple genre characteristics, for example the costume Lil Wayne is wearing is a baggy, untidy suit with big high top trainers and lots of jewellery. This is the style of clothing we expect to see from him and most other rappers and we are going to use this style in our video too. Also in this rap video we see him rapping to the camera with lots of hand movements and facial expressions showing his emotion to the viewer. This showing of emotion is understandable as most rap lyrics are meaningful and coming from the view of the artist himself.
The lyrics and visuals relate a fair amount to each other in this video. Firstly and most noticeable lollipops are shown throughout the video however most importantly the lollipop Lil Wayne is holding at the start is a lollipop shaped as a dice - to represent gambling and wealth. The gambling is later shown with shots of poker chips and tables, therefore this shot is important for the story of the song as well as the lyrics. There is also a line that says "bottles in the club"  and at this point some luxurious bottles of alcohol are shown to contribute to the lyrics.
The music and visuals also use each other well. The song at some points re winded or stuttered and usually when this happened the pictures on screen also juddered or flickered really quickly. This effect is usually used when parts of the music change suddenly, so if we can get this into our video the audience would understand whats happening.
Obviously as Lil Wayne is a solo artist, sometimes accompanied with another artist, he is always pictured in mid shot or up close to address the record labels demands. Even when pictured from far away he is still noticeable among the other extras due to his costume and movements he is making when rapping.
In conclusion this is a strong rap/hip hop video which certainly abides to Goodwin's Theory. We can use ideas and take inspiration from Lil Wayne and his video - perhaps linking the lyrics with the visuals more and to make sure the shot changes go to the beat of the music.