Tuesday 27 September 2011

Background Research

We were set a task to construct a magazine advert in preparation for our magazine advert we will create later on in the project. We had to concentrate on a certain genre - we chose the indie genre - and then find out the genre characteristics to create a visual and effective advert.

 
Indie Photo Shoot (Research)
From our mood board we have found out various relationships and themes for Indie bands and artists.
Firstly we have noticed that a few have low down shots, showing them not looking at the camera, but looking thoughtful or just chilling out.  You also notice that there are a few pictures which show the band in a forest, which we feel shows that their band is natural and “stripped to the bone”. It can show they are a simple band that only use their natural music – no auto-tune or garage band loops etc.
Despite most bands scruffy look, you can notice that most are still wearing smart clothing making them look fresh and cool. You can see that the clothing style ranges from white tops with denim jackets, to duffle coats and denim shirts. We like the use of the shirts preferably denim, with the top button done up. We like the coats worn by most of the artists. None of the artists in our mood board wear bright or really vibrant clothing; it’s mostly plain or stripy shirts. The indie genre styles we’ve picked out for our mood board are quite plain and serious – smart casual.
For our photo shoot we’ve decided we’re going to use the low angle shot seen in our mood board. We’re also going to shoot it in the forest; Hopefully the sun will be out and we can recreate the effect from one of our mood board images. We hope to create this effect by catching the rays through the forest treetops almost giving a blurry effect. Our artist will be wearing a simple denim shirt with a casual jacket, un buttoned. He’ll also be wearing beige chinos and smart casual shoes. The artist will not be looking directly into the camera, as most of the artists we researched were not doing this either. He’ll be looking thoughtfully away from the camera as a way of representing the Indie look.

Props: Denim Shirt, Black Coat, Chinos, and Smart Shoes - Reece

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